Bob Longmire has been drawing cartoons since childhood. He's a former Art Director for WBIR-TV. Won numerous Addy Awards for his penmanship. He's currently illustrates for various clients from ad agencies to motion picture productions.
The use of cartoons in marketing and advertising missions is already well documented with test results. They consistently point to cartoons as the best read and remembered part of any media. It’s all designed to have impact.